Building a social media presence and engaging in other digital marketing activities are becoming increasingly popular as promotional tools like branded Facebook pages develop. Making sure these activities fit in with your wider communications strategy can be a difficult balance to achieve.
The best use of social media is as an integrated tool alongside more traditional media relations and other communications tools. It is rarely worth forsaking traditional media entirely for the exciting and fashionable world of digital.
When done well, traditional media relations and social media relations can make an ideal partnership. By creating an overarching communications strategy from the outset, brands are able to target key audiences using the most effective communications tools available.
To find out about how Pelican can help your business establish an integrated communications strategy, contact the team here.