When it comes to plastic packaging, the majority of consumers have no idea what to recycle according to new research from the USA.
The poll asked a simple question: ‘What do you find most confusing about recycling plastic?’ A total of 1,177 people answered, with the top reply at 37% being ‘Knowing how much food contamination is acceptable.’
Next, 28% say ‘Understanding what types of plastic my municipality accepts in their kerbside recycling program.’
Then 18% of respondents say they are confused about ‘Finding where I can recycle plastics.’ Lastly, 17% admit to not being a ‘numbers’ person, choosing the option of ‘The meaning of the recycling numbers.’
Michael Bennett of specialist packaging and environmental PR communications consultancy Pelican Communications commented: “Whilst the study’s questions may have been leading, they do demonstrate the need to educate consumers about what materials can and cannot be recycled.
“For plastic recycling this is a serious challenge and one the industry needs to address, otherwise brand owners may find themselves opting for materials that are simple to recycle and better understood by consumers.”