Environmental PR – Apple’s UK recycling scheme
24Jan 2012

Environmental PR - iPadIt’s official – recycling is cool.

Gadget firm Apple has launched a UK recycling scheme for its iPhones, iPads and other devices.

The technology giant will pay some customers who give back their disused electronic products.

As well as iPhones and iPads, Macs, PC desktops and notebook computers qualify for the Apple Reuse and Recycling Programme.

Asset recovery firm Dataserv will estimate the value of devices and send pre-paid shipping labels for their return.

Apple said on its website: “Apple’s commitment to the environment includes finding the most efficient ways to reuse or recycle electronic equipment at the end of its useful life, including iPhone, iPad, Mac or PC computers, and displays from any manufacturer. You may even get some money for your old equipment.”

Whilst the move is very welcome, Apple might be doing the environment more of a favour if it stopped bringing out new models making our current gadgets obsolete before most of us have worked out how to use them.