A very merry christmas for the foodservice industry

The foodservice industry could be in for a much needed boost this Christmas as 18% of adults say they will dine out more this December.

According to the survey of 2,000 UK consumers, 22% of women will eat out more than usual in the run up to Christmas, compared to only 14% of men. Similarly, 11% of women will spend more money on food in December than in other months in order to treat themselves, compared to 9% of men.

“Whilst restaurants have always received a boost in December, these figures are encouraging as they highlight ever improving consumer confidence,” says Michael Bennett of foodservice and hospitality PR specialist Pelican Communications.

“The real test will come in January, traditionally the quietest time for the industry, when we will see if consumers are still willing to spend.”

The research from Canadean shows restaurants are the most popular destination for December dining, with 42% of women and 34% of men visiting them with friends and family over the period. Moreover, 23% of women and 18% of men visit restaurants with their work colleagues in December as end of year parties drive significant footfall.

Younger consumers are driving the winter street food boom. This December will see a third of those aged 18-24 enjoying food from outdoor vendors.

When asked what they like to eat when they go out for dinner in December, warming food, such as casseroles and shepherd’s pies, as well as traditional choices, such as a turkey dinner, were the top choices, with each of these being sought after by 30% of consumers. Whilst 23% of consumers want food that helps them to get into a celebratory mood, and 13% look to sample winter treats from other countries.

There is also an emerging trend for lighter and healthier options – particularly among women – with 17% of females looking for dishes that are not too heavy and 16% seeking healthier options. By contrast, men are more eager to find winter food that offers hearty, indulgent tastes.

Pelican Communications are specialists in the environment, food and drink, outdoor and leisure and packaging sectors and offer a range of services such as media relations, brand management, event management and people development. Contact us for marketing and communications expertise.