With the nation seemingly going cake-crazy, we look at how engaging with a popular subject can be the perfect content creation opening.
So it’s that time of year again! It’s #GBBO time.
For those of you that don’t know what I’m talking about (those who live in lead houses and live their lives as a social recluse), the Great British Bake Off is back on our screen, and it’s bigger than ever!
Initial figures show that a staggering 10.44m of us tuned in to the first episode of season seven, a mighty rise from the 2m that turned on their TV to watch the first episode of the first season.
And the social media statistics make impressive reading, too.
At the start of episode one GBBO was mentioned over 3,000 times per minute with the like of celebrities, businesses and regular folk tweeting a total of 139k over the hour-long episode.
So how can brands and businesses engage with such a large, engaged audience?
In the age of social media and immediacy, reacting quickly to on-trend topics can be one of the most effective ways of boosting sales, increasing customer engagement and driving content.
Morrisons has reacted to the GBBO trend by employing someone to primarily watch the new season and react to potential consumer trends. A shrewd appointment or a PR stunt? We’ll leave you to decide.
We’re even getting involved by doing our annual Pelican Bake Off, so keep an eye out for a few wonderful cakes and probably lots of soggy bottoms across our social media.
Whether you’re a food business looking to sell your services B2B or brand looking to promote its product range to consumers, having the ability to react to and engage with on-trend topics and create engaging content is crucial.
Not only can it help drive crucial media coverage but it can also make your customers aware that you know your industry.
For any business or brand looking to effectively track and react to changing demands, having a well-planned communications plan in place is crucial.
For help implementing an effective communications plan, please contact a member of our team on 01457 820807 or firstname.lastname@example.org.
Pelican Communications are specialists in the environment, food and drink, outdoor and leisure and packaging sectors and offer a range of services such as media relations, brand management, event management and people development.