M&S food outperforms clothing

Despite low footfall in many stores, food sales are holding up. Marks & Spencer has reported better than expected results for the first three months in the year as rising food sales offset falling clothing performance.

The high street retail chain reported that its food business increased 3.4% on a like for like basis, outperforming its general merchandise business, which reported a 3.9% fall in sales for the 13 weeks to 2 April. Overall, like for like sales remained flat, up just 0.1%

The food business was driven by the launch of 320 new products during the quarter, promotions around Mother’s Day and Valentine’s Day and the continuing Dine In meal offer, the retailer claims.

It’s healthy food ranges ‘Count on Us’ and ‘Simply Fuller Longer’ reported a strong improvement in sales.

Source: Marketing Week.

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