Markem-Imaje Ltd. is a global manufacturer of product identification and traceability solutions. It offers the most comprehensive and innovative inkjet, thermal transfer, laser and print & apply label systems.
It has over 40,000 customers, 30 subsidiaries, six technology centers, several equipment repair centers and manufacturing plants worldwide.
Pelican will handle all European external communications, including new coding technology and applications such as promotional coding software as well as service launches, trade media relations, trade exhibition support and business case study activity. Communications will mainly target France, Germany, Italy, Spain and the UK with a dedicated associate for each country speaking the local language. Activity will be designed to raise awareness of the brand, position it as market leader– and ultimately generate sell-through of products and services.
Arnaud Laugier, Europe, Middle East and Africa Marketing Director of Markem-Imaje Ltd. said: “We selected Pelican on account of its extensive knowledge of the packaging and food and drink sectors. They also have depth of expertise in European trade public relations – and a great journalist contact book. We are looking forward to working in partnership with the Pelican team to raise the profile of Markem-Imaje and position our business at the forefront of the market.”
Will Herman, senior consultant at Pelican, who will be leading the account said: “Markem-Imaje is a pioneering business at the forefront of the global coding and marking market. We are excited to be working with them. Our communications programme will raise the profile of their new technologies, products and services on a European scale – to generate new business leads for the organisation and increase their bottom line.”