Gold medal-winning performance for UK tourism

One year on from hosting the London 2012 Olympic and Paralympic Games, Britain’s tourism industry is booming.

The latest figures from the ONS International Passenger Survey show we’ve had the best first-half of a year since 2008, with tourism spend at an all-time high, according to Big Hospitality.

Over £6.8bn was generated in the first five months of 2013, with three million tourists visiting the UK in May alone. Holiday visits have increased by 7 per cent since 2012 and the all-important business travel market is also up, by 4 per cent.

National tourist board VisitBritain has welcomed the figures, having piled its efforts into the ‘GREAT’ campaign which aimed to convert international Olympic viewers into inbound visitors.

“This is good news for UK tourism,” said Will Herman of Pelican’s leisure PR team, “however the challenge for the outdoor industry is to raise awareness with the growing number of visitors of the many different ways they can enjoy our great outdoors as well as our cities.”

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