Pelican practicing what we preach

At Pelican Communications we like to practice what we preach. We don’t just work in the outdoor sector; we immerse ourselves in it fully, often quite literally.

Will Herman, senior leisure PR consultant at Pelican Communications recently led a sea kayak circumnavigation of Shetland Mainland and has written about the trip for Sidetracked Magazine. Involving significant open water crossings, a passage through the fourth longest sea cave in the world and some significant ocean swell, it was a challenging paddle completed in nine days.

Sidetracked Magazine is an online journal and print magazine featuring a limited collection of personal stories of adventure travel, journeys and expeditions. The concept is simple: to capture the emotion and experience of adventures and expeditions throughout the world and to inspire.

Will said: “I have visited the Northern Isles many times and completing the circumnavigation of Shetland Mainland was a long held ambition.

“It was an awe inspiring journey and one which included everything that is best about sea kayaking from big seas to committing headlands and incredible wildlife, as well as some of the most welcoming people anywhere I have travelled.”

An active kayaker, climber, mountain biker and adventure sports photographer, Will has written for several leading outdoor publications and heads up the outdoor team at Pelican.

Pelican Communications are specialists in the environmentfood and drinkoutdoor and leisure and packaging sectors and offer a range of services such as media relations, brand management, event management and people developmentContact us for marketing and communications expertise.