YHA aims for 70% recycling rate

The UK Youth Hostel Association (YHA) has recognised that many people who enjoy outdoor pursuits are also passionate environmentalists.

In response the organisation is looking to dramatically improve recycling levels across its hostel network by streamlining its waste management operations.

The YHA has appointed SWR to provide a complete waste management solution for 154 of its sites across the UK, from inner city hostels to rural camping barns.
Combined waste from these sites amounts to around 1,200 tonnes per year and includes a mix of glass, cardboard, bottles, cans, paper and plastics.

The partnership will help the YHA improve its environmental performance, boosting boost overall recycling levels from 10% to almost 70% across all sites. SWR will also help the charity with its internal marketing campaign to promote the new waste service to staff.

At Pelican we believe that outdoor brands can help encourage positive environmental behaviour and so we welcome this initiative.

Pelican Communications are specialists in the environmentfood and drinkoutdoor and leisure and packaging sectors and offer a range of services such as media relations, brand management, event management and people developmentContact us for marketing and communications expertise.