Flexible packaging to reach 53.1% of food packaging

A new report from Canadean has predicted that nearly 800 billion units of flexible packaging will be consumed within global retail food markets in 2018, meaning flexible packaging is set to expand its share in the food packaging market to 53.1 percent in the next three years.

The Canadean report, Aligning packaging innovation with consumer trends in food – the impact of current and future behaviors in packaging, has detailed that global demand for pouches in the food market will grow by 2,489 million pack units between 2014 and 2017, a 14.9% increase in the total food pouch market size.

The report claims that metal will record the slowest growth in the food packaging market, increasing at a marginal 2.5% CAGR between 2013 and 2018. Canadean said this illustrates the trend that, while glass, metal and paper packaging are slowly falling out of fashion.

‘Pouches are both lightweight and durable, meaning products can be stored more easily in cupboards, are less likely to get damaged and are lighter to transport,’ said Kirsty Nolan, analyst at Canadean. ‘They also provide time-scarce consumers with instant meals and on-the-go snacks.’

Commenting on the findings, Michael Bennett of Pelican’s packaging PR and marketing team said: ‘Whilst this report sings the praises of flexibles, it should be noted that factors such as much better environmental credentials and the benefits of closed-loop recycling mean that metal in particular will be on supermarket shelves for many years to come. As consumers better appreciate the environmental benefits of packing such as the metal food can there could well be increased demand for food and drink in this material.’

Pelican Communications are specialists in the packaging sector. Contact us for marketing and communications expertise.