Packaged bananas – It’s bananas!

It’s no wonder consumers think that the packaging industry is the biggest source of waste when companies like Del Monte decide that bananas need packaging.

According to a report in the Daily Mail the man from Del Monte has taken the view the fruit’s yellow skin is not quite enough, and it will sell individually-wrapped bananas at petrol stations, convenience stores, leisure centres and gyms.

The Del Monte bananas will be marketed under the slogan ‘Natural Energy Snack on the Go’.

The price has not yet been revealed, but is likely to be significantly higher than the cost of buying a loose banana at a supermarket – typically around 15p.

While the trial may seem bizarre at a time when big businesses are under pressure to reduce packaging waste, Del Monte insists the addition of a clear plastic bag is actually a green measure.

The company claims that the bag contains ‘Controlled Ripening Technology’ which extends the shelf-life of the banana by up to six days.

The banana is put into the plastic bag when it is green and, according to the manufacturers, goes on to ripen more slowly than if it had been left in the open air.

The product is also being trialed in the U.S. where the wrapped bananas are selling for one dollar each – around 62p.

Del Monte may be right and the packs will extend shelf life and help reduce food waste. The consumer is left scratching his head, the waste industry is left to recycle the waste and the packaging slips-up on a PR banana skin of its own making.

Pelican Communications are specialists in the environmentfood and drinkoutdoor and leisure and packaging sectors and offer a range of services such as media relations, brand management, event management and people developmentContact us for marketing and communications expertise.