Pelican wins frozen dessert brief

Pelican’s specialist food and drink PR team has been briefed to help the German-based company to raise brand and product awareness in the UK.

Coppenrath & Wiese produce a wide range of delicious frozen desserts including the best-selling Chocolate Gateau, Apple and Walnut Cake, Fruit Strudel and Raspberry Pavlova. The frozen dessert brand is stocked in major supermarkets and convenience stores across the UK and Europe.

Manchester-based Pelican will support Coppenrath & Wiese by raising awareness of the brand’s key messages within consumer and trade press with a combination of media relations, research projects and digital activities. The campaign’s overall aim is to increase sales and grow the market for branded frozen desserts.

Bernard Maher, commercial manager at Coppenrath & Wiese said: ‘I believe the time is right for a brand to pick up the mantle and develop the frozen desserts category, which is dominated by own-label. Pelican’s creativity and experience of the food industry will help communicate the benefits of frozen desserts to consumers, whilst highlighting the innovation and product differentiation branded desserts offer within the category.’

Pelican MD Michael Bennett, said: “Coppenrath & Wiese is an exciting addition to our growing portfolio of food brands and underlines the market-leading expertise of our food and drink PR team.”

Pelican Communications are specialists in the environment, food and drink, outdoor and leisure and packaging sectors and offer a range of services such as media relations, brand management, event management and people development. Contact us for marketing and communications expertise.