Social media is an essential tool in today’s marketing communications mix.
Using social media marketing, you can find out what people are saying about you online, communicate in a genuine two-way conversation with your audience and spread your influence to build up a brand new and truly engaged following.
SOCIAL MEDIA STRATEGY
To be effective, social media marketing requires more than simply creating an account and waiting for followers. That’s where Pelican can help. We’ll devise a social media strategy to fit with the rest of your marketing communications – planning your posts and monitoring your mentions to create an online profile that makes a difference.
Social also requires great content that people can really engage with, whether that’s in the form of words, images or video, Pelican’s Manchester-based content creation experts can help you build a wealth of original and compelling content that cries out to be shared.
MONITORING AND MANAGEMENT
A social media presence requires constant care and attention in order to flourish. As well as broadcasting your own important announcements, it’s vital for you to be responsive to newsworthy events in your sector and to engage and interact with your followers online. Our social media management service takes care of all your day-to-day account management with interesting and engaging updates for your audience, as well as keeping an ear to the ground for what people are saying about you.
WHAT WE CAN DO FOR YOU
When you begin working with Pelican’s Manchester-based team on your social media marketing, we’ll conduct a digital and social media audit to establish what is being said about you online. We can then create a campaign across social media that’s integrated with the rest of your communications and deliver your messages across multiple channels to reach the right people.
Here’s what we can do for you:
- Blogger outreach and online PR
- Facebook page design, advertising and fan base management
- Twitter account growth and management
- YouTube video production
- Viral video marketing and seeding
- Social media monitoring and tracking
- Social media training and workshops
- Search Engine Optimisation and Pay Per Click campaigns
- App development and production, both iPhone and Android
Social media marketing is just another way of communicating with your audience. So why not use an award winning communications agency to help you do it?