Regional sustainability initiative Recycling Action Yorkshire (RAY) was on a mission to encourage companies to buy more recycled products. Its ‘Buy Recycled’ campaign has helped the environment, and given a boost to many entrepreneurial green manufacturers. Our recycling PR team was briefed to communicate the success of the campaign and help secure long-term funding.
We used inspiring stories of regional organisations which had with RAY’s help, switched to recycled goods, and were reaping the environmental and business benefits. These real-life examples helped to bring the message alive. These were used to produce a report on the campaign’s success. The report was launched at a high-profile RAY event at Leeds Royal Armouries attended by more than 300 delegates from commercial businesses, public sector organisations and the Regional Development Agency.
Crucially, the report played an important part in helping secure on-going funding from Yorkshire Forward, the regional development agency which has backed RAY from its launch.