We put in place a detailed media relations campaign which focussed on securing meaningful editorial coverage. We developed a series of case studies based on the contracts Markem Imaje had fulfilled and used these in both editorial features and also as stand-alone marketing materials for the sales team.
We also supported our client?s presence at two key trade shows: Total Processing Packaging and PPMA. Here we ensured the journalists attending the show were able to meet senior staff from Markem Imaje and lean about the company’s offering.
We secured extensive coverage in media across all vertical markets which resulted in a noticeable increase in the volume of in-bound sales enquires for Markem Imaje’s products.