Brakes Group is a leading supplier to the foodservice industry in the UK, Ireland, France and Sweden. The company has a far-reaching and comprehensive CSR programme developed with the support of Pelican. The programme is a key differentiator for the company in a highly competitive market.
Brakes briefed Pelican to promote its CSR achievements in order to create additional profile and market standout.
We identified that the wide range of CSR and environmental award schemes offered an untapped opportunity, not to just to fill the trophy cabinet, but to create extensive media coverage.
Our team set about researching all possible award opportunities identifying the categories we should enter and gathering the evidence needed to create award-winning entries.
In total we identified 35 different schemes and entered almost 50 different award categories.
Our efforts led to Brakes being short-listed in over half of the awards we entered. What’s more the coverage surrounding the awards was extensive, helping raise the profile of Brakes CSR achievements.