Dreaming of a green Christmas
A new ‘Green Father Christmas’ campaign is calling for the festive icon to once again embrace his green coat, abandoning his allegiance with big global consumer brands.
Launched by crowd funding platform Abundance Generation, the campaign stands for a green Christmas less focused on consumption. ‘Green Father Christmas’ calls for those holding a green Christmas to share his image online, allowing his new look to travel across the world.
This image was last spotted in the 1920’s, before a well-known drinks company expanded his waistline and dressed him in red to promote its brand. Far removed from his modern image, Father Christmas once dressed in green, cut a slim figure, assisting children and those in need.
Abundance Generation, as well as helping Father Christmas find a healthier image, is suggesting its ‘Green Energy Investment’ as a meaningful gift this Christmas.
Bruce Davis, cofounder and joint managing director of Abundance Generation said: “Yes, we’re stealing Father Christmas from the major drinks’ brand. We’re reuniting him with his green coat because, once again, Christmas is about far more than acquiring ‘things’.
“There’s a fast growing shift away from giving material goods, to buying gifts with meaning. We’re pretty sure Father Christmas would approve of our Green Energy Investments. A gift that’s helping to create a clean energy future, as well as a secure return for people.”
Michael Bennett of Pelican’s environmental communications team said: “This campaign will chime with many people who would welcome a return to a more community focused celebration.
“Whilst we admire the marketing skills of the major drinks company, this is a timely reminder of the need for us all to change our consumption patterns.”
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