To mark the tenth anniversary of the launch of Recycle Now, Pelican Communications commissioned research to find out what effect a decade of promoting household recycling has had on consumer behaviour.
It revealed that over 95% of consumers say they now actively recycle household items such as packaging as part of the waste management initiative.
However, after a decade of Recycle Now, England’s recycling rate has only reached 43.5%, whilst in Scotland rates have climbed to 42.2%.
The event, which was sponsored by leading waste management company FCC Environment, featured many leading industry figures.
To hear the experts’ predictions for the decade ahead take a look at this summary video of the event.
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