Specialist PR for trade associations & professional bodies

Trade associations

As a marketing communications and PR agency, we specialise in creating marketing communications strategies that make a measurable commercial difference for trade associations and professional bodies, working in the food supply and environmental sectors.

If you’re a trade association looking to attract new members, a professional body wanting to communicate with government, or a representative business organisation appealing for support, you need a communications agency that truly grasps the work of trade associations and professional groups.

Our passionate, award-winning communications team has unrivalled knowledge of the trade association sector. Consisting of marketing professionals, content creators, PR experts, digital specialists and designers , we have an impressive track record of delivering fully integrated communications programmes that blend strategy, design, content creation, public relations, social and digital and people development, to create a campaign that delivers for your organisation.

Our work

Promoting the power of frozen

We worked with BFFF to write and design the Frozen Food Report: a key piece of food industry thought leadership

Refreshing the BAMA brand

A complete brand refresh for the British Aerosol Manufacturers’ Association to create a fresh new look for the leading trade association.

Covid-19 impact report

At Pelican we work closely with membership organisations and were keen to discover how the…

Marketing the marketers

Creating a clear voice and a new level of relevance for the Chartered Institute of Marketing

Hot metal: crisis communications and lobbying for BMRA

Helping the metal recycling industry turn the tide of negative publicity

Cool Cookery: raising frozen’s profile

An integrated digital marketing and PR campaign that changed consumer attitudes and drove frozen food sales.

Green goes glam

Creating a national media event to encourage consumers to recycle more of their rubbish.

Revamping The Bulletin

A complete design refresh for a respected food industry magazine.

Increasing the APEAL of steel

An integrated pan European campaign to encourage audiences to ‘Take a fresh look at steel for packaging”.

Boosting the BAMA brand

A campaign to drive brand awareness for a leading trade association.

Publicising the power of frozen food

Producing a major report that impressed upon the UK Government the importance of the frozen food industry.