Holidays for the young aren’t what they used to be, according to new Mintel research.
Once Britain’s youth couldn’t wait to escape their parents to see the big wide world, but now it seems the nation’s young adults would rather stay within safe reach of mum’s apron strings.
Indeed Mintel finds there has been a dramatic decrease in the number of young Brits who feel the need to escape from their parents when holidaying. In 2008, over a third (36%) of Britain’s youngsters aged between 16 and 25 longed to escape from their parents, but today this figure has declined to just 23%.
It seems tough economic conditions are having a strong influence on the level of independence viable for young holidaymakers, but that’s not the only influence. Indeed, almost a fifth of Britain’s young (18%) say they can not afford to go on holiday without their mum and dad – a figure which is actually down six percentage points (24%) since 2008.
Tom Rees, Senior Travel Analyst at Mintel, said: “Young travellers are becoming less negative towards the idea of family holidays. While the Recession may have played its part in encouraging Britain’s young adults to get a paid for break with their family, these figures highlight the fact that it’s not about cost for those choosing to do so. However, Recession-driven recruitment freezes have hit graduates particularly hard and created a real fear that a ‘lost generation’ will be the legacy – influencing both their attitudes towards holidays and their ability to travel.”
Whilst the market for families with small kids is well catered for the need for older family holidays is a great opportunity for the outdoor industry. Walking, cycling or multi-activity holidays provide a great opportunity for all ages to participate whilst also being independent. Outdoor brands and holiday operators should start to highlight their family offer.
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