It’s great to see motorists finally acknowledging they have a responsibility for cyclists’ safety, so hat’s off to the AA for launching its ‘Think Bikes!’ campaign supported by Olympic cyclist Chris Boardman and 20 times Manx TT winner John McGuinness.
The campaign encourages drivers to look out for cyclists and motorcyclists and is supported by British Cycling and The Motorcycle Industry Association.
At the campaign launch the AA revealed dramatic new figures show that nine out of 10 drivers (93%) admit it is sometimes hard to see cyclists while driving and more than half (55%) are often ‘surprised when a cyclist appears from nowhere’.
Initially one million free stickers will be distributed to drivers as a reminder to do a ‘double-take’ in their mirrors for cycles and motorcycles in their blind spots. It is proposed that the cycle sticker is placed on the passenger’s side and the motorcycle one on the driver’s side.
Think Bikes! is part of the AA’s ongoing commitment to improve road safety for all road users and forms part of its ‘New Deal’ for road users the organisation is championing; where all road users agree to stick to the rules of the road and treat each other with respect.
Michael Bennett of specialist outdoor and leisure PR and communications consultancy Pelican said: “This campaign is an important reminder to all road users to be considerate to each other in order to stay safe together. Hopefully it will help change drivers’ and cyclists’ negative views of each other.”
Almost one in five AA members cycle on a regular basis and some 90% of British Cycling members also drive a car.
Free stickers can be picked up from all Halfords outlets and will also be distributed by the police and directly to AA breakdown members in renewal and joining packs.
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