Moving more, living more

Key stakeholders from a range of relevant UK industries will gather at five regional forums next month to develop a cross sector approach to tackling physical inactivity across the nation.

According to Leisure Week, the ‘Moving More, Living More’ forums will see more than 650 senior delegates convene to establish optimum solutions to the UK’s burgeoning inactivity crisis.  The delegates will include public health officials, commissioners from local government, and physical activity sector leaders.

Physical inactivity is costing the UK economy an estimated £10bn per year, estimated to rise to £50bn by 2050 if unchecked, and the epidemic has been brought into sharp focus by recent reports such as ukactive’s Turning the Tide on Inactivity.

David Stalker, CEO of ukactive – which is hosting the forums alongside Public Health England, the local Government Association and the County Sports Partnership Network – has previously said the health and fitness industry has the opportunity to provide solutions to a public health sector worth £8bn, but training pathways must improve for this to be realised. During a panel discussion at SIBEC 2014, fitness industry leaders identified closer links with local authorities and GPs as a key driver of a joined-up strategy on tackling inactivity.

The forums will take place in Birmingham, Leeds, London, Cambridge and Bristol from 10-17 July, with the geographical spread an acknowledgement that barriers to physical activity differ regionally and that strategy must go beyond a ‘one size fits all’ approach to have the greatest impact locally.

Michael Bennett of leisure PR and outdoor communications consultancy Pelican said: “Without prompt and co-ordinated action it may be too late to make the lifestyle changes that many people and communities need.”

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