Outdoor recreation is the UK’s favourite pastime according to a new report from the Sport and Recreation Alliance.
According to the ‘Reconomics’ report outdoor recreation:
- Is the UK’s favourite pastime: three in four adults in England regularly get active outdoors.
- Drives the visitor economy: people spending their day enjoying outdoor recreation spent £21 billion in 2012/13 – and when you factor in overnight visits this comes to £27 billion.
- Creates jobs and skills: walking tourism alone supports up to 245,500 full-time equivalent jobs.
- Promotes a healthy nation: outdoor recreation can make a significant contribution to tackling the £10 billion cost of physical inactivity.
The report brings together all the existing information, research and evidence relating to the impact of outdoor recreation and provides a compelling case to politicians of the true value of outdoor recreation.
A full copy of the Reconomics report can be downloaded from the SRA website.In addition, a short animated summary of the report’s key figures is available to view here.
Michael Bennett of specialist leisure and outdoor PR communications consultancy Pelican said: “The true value of this report is that it brings together so many different sources of information and makes a powerful case for investment in the infrastructure and services that make outdoor participation possible.”
Pelican Communications are specialists in the environment, food and drink, outdoor and leisure and packaging sectors and offer a range of services such as media relations, brand management, event management and people development. Contact us for marketing and communications expertise.