The clocks go back on 30th October but winter doesn’t have to stop your outdoor and leisure hobby.
Outdoor enthusiasts will know that autumn and winter are approaching fast and that only means one thing – less time to spend in the great outdoors.
At the end of this month the clocks will go back. This year marks the 100th anniversary since it started.
On the 30th October at 2am we will officially say goodbye to British Summer Time until March next year. That means shorter daylight hours and less time to enjoy the outdoors in the evenings.
So at Pelican we thought we’d find out why the clocks go back and how outdoor lovers can make the most of the autumn and winter months.
Who’s the brains behind this?
The idea of changing the clocks came from New Zealand entomologist, George Vincent Hudson in 1895. A few years later Coldplay’s front man Chris Martin’s great-great-grandfather William Willett also came up with a similar idea. Both of the men are credited for their involvement in this concept.
Willett came up with the idea of British Summer Time in 1907 and he pushed for longer evenings in summer, but died just before this came into effect in 1916.
Why do we change the clocks?
In 1916 during the First World War, Germany were the first country to introduce the changing of the clocks to save fuel and give people more time for working in the fields.
The UK followed soon after and it became widespread across the world in the 1970s because of the energy crisis.
Farming is one of the main reasons for the changing of clocks, so that farmers and crop workers have longer days and evenings to work during the summer months.
How to make the most of shorter days
At Pelican we have a passion for the outdoors – that’s why our communications team delivers award-winning PR and marketing campaigns across the sector.
But shorter days don’t always mean that you have to miss out enjoying outdoor and leisure activities. Planning ahead with the correct kit, mapping and gear is essential when the nights draw in early.
Communications consultant Amelia Woodhouse gives her top tips for staying active during the second half of the year…
1) Be safe, be seen: Whether it’s running, horse-riding, cycling, whatever your hobby, it is essential you are visible to others. High-vis gear and lights should be among every outdoor enthusiast’s basic kit. We especially love these products from client Whitby & Co: The award-winning Princeton Tec Sync head torch and Nite Ize’ LED Marker Band, SlapLit and ZipLit are ideal for a wide range of sports and outdoor activities.
2) Get on the right track: Making sure you plan your route ahead and tell others where you are going is a must. Our client ViewRanger, the outdoor discovery app, is an easy way to do this. You can store and save routes, whilst the buddy beacon feature allows you to share your location with people for added safety.
3) Try something new: Frosty days don’t have to spell the end of your hobby. Winter is the ideal time to try a new leisure activity or hone your skills at an indoor practice session. At Pelican, we recently tested the team on the indoor slopes at ChillFactorE.
Longing for those longer days?
Counting down the days until you can make the most of the longer evenings? Set the reminders ready for 26th March 2017, where we will be able to say hello to the start of spring.
Pelican Communications are specialists in the environment, food and drink, outdoor and leisure and packaging sectors and offer a range of services such as media relations, brand management, event management and people development. Contact us for marketing and communications expertise.