Five innovations in packaging

Smithers Pira has published some interesting insights in the top five innovation trends currently occurring in the packaging industry.

The consultancy believes the trends offer manufacturers, suppliers and brand owners further opportunities to engage customers.

The five key trends identified are:

National pride and nostalgia
British packs are back in fashion following the Jubilee and royal baby.

Personalised packaging
As digital printing technology becomes more affordable and wide-spread, there has been an increase in short print runs, and personalisation is being used more often as a tool to differentiate a brand and attract customers.

People-pleasing packaging
The rise in convenience shopping is driving packaging innovation such as the Robinsons Squash plastic squeezable pouch designed to dispense fruit squash into water bottles on the go, making up to 20 drinks.

Pack differentiation
There is a constant battle for brands to ensure their products stand out on the shelf at the moment. The consumer is making their buying decision – the so-called ‘moment of truth’ in store more than ever.

Recent technological innovations have been able to take packaging’s interactions with consumers one step further. Bottles from brands such as Heineken and Strongbow offer numerous interactive features.

Michael Bennett of specialist packaging PR and communications consultancy Pelican said: “The briefing makes interesting reading and is useful in helping informing packaging development strategy.”

You can read the full briefing here.

To discuss this article further or for more information email the Pelican Communications team at or call them on 01457 820 807.

Pelican Communications are specialists in the environmentfood and drinkoutdoor and leisure and packaging sectors and offer a range of services such as media relations, brand management, event management and people developmentContact us for marketing and communications expertise.