Nobody likes to think about worst-case scenarios, but incidents and accidents do happen, and if it results in negative press for your business the results can be devastating.
How your organisation reacts in such events, and how you communicate (internally as well as externally) will be essential for how the event will further develop and the way both the public and your employees will perceive you in the future.
While some events are unpredictable or even inevitable, their outcome can be controlled through a good crisis management communication plan. This is where Pelican’s experienced PR and crisis communications team can help by providing the safety net of crisis communications planning, but in handling media enquiries on your behalf.
We understand how a poorly handled crisis can inflame the situation and have a lasting effect on your reputation. A well-handled crisis, on the other hand, can protect your brand’s reputation and safeguard the future of your business.
Our crisis communications team of former journalists and editors will lead you through every step of the process to ensure your organisation’s reputation is protected. We can ensure your people receive full media training and that once the worst of the crisis is over, there’s a plan in place to ensure every possible measure is taken to repair any damage that’s been done with a long-term public relations campaign that rebuilds your reputation.
If you want to ensure you have a crisis communications plan in place or need immediate support, contact one of our crisis communications specialists today.
“If you fail to plan, you are planning to fail”