Public relations

“Some are born great, some achieve greatness, and some hire public relations officers,” Daniel J. Boorstin, American historian.

Too often PR is tacked on as an afterthought, but PR efforts should form an integral part of your overall marketing strategy from the word go.

Our Manchester-based PR agency boasts decades of experience in both B2B and B2C markets within  food production, grocery and foodservice, packaging and logistics, trade associations and the environment, and is equipped to help you positively communicate news of your achievements, events, innovations and crucially, ensure you successfully connect with your target market.

The Pelican team is made up of both marketers and former journalists who have a passion for current affairs and an in-depth understanding of the media landscape.

And when things aren’t going so well? That’s when having a good PR firm in your corner can really add value to your business. We can protect your brand’s reputation by managing negative stories quickly and professionally.

We can also provide comprehensive media training to equip your company spokesperson with the skills and confidence to successfully handle even the toughest media interviews.

Our public relations services are detailed below, or if you would like to discuss your PR needs with one of our experts, call today.

Media relations

At Pelican we’ve spent years cultivating excellent relationships with editors and journalists working within the food, packaging and environment sectors, so we can maximise your chances of exposure in the most influential publications within your industry.

We will proactively liaise with the media on your behalf in order tell your target audience about your achievements, policies and views on key issues affecting your sector.

So, if you have something to shout about, let our PR team be your megaphone!

We can also help you with crisis communications, media training and editorial copywriting.

Crisis communications

Nobody likes to think about worst-case scenarios, but incidents and accidents do happen, and if it results in negative press for your business the results can be devastating.

How your organisation reacts in such events, and how you communicate (internally as well as externally) will be essential for how the event will further develop and the way both the public and your employees will perceive you in the future.

While some events are unpredictable or even inevitable, their outcome can be controlled through good crisis communication plan. This is where Pelican’s experience PR team can help by providing the safety net of crisis communications planning, but in handling media enquiries on your behalf.

We understand how a poorly handled crisis can inflame the situation and have a lasting effect on your reputation. A well-handled crisis, on the other hand, can protect your brand’s reputation and safeguard the future of your business.

Media training

If your organisation regularly needs to face the media you need confident spokespeople who are not fazed by TV and radio interviews, press conferences or telephone briefings.

Pelican’s Manchester-based team is made up of both former journalists who can anticipate and prepare you for the most difficult questions, as well as experts in people development and assertiveness training.

Our bespoke media training can equip individuals or groups in your organisation with the skills to take part confidently in media interviews, enhance their media awareness and create the right impression for your business.

Editorial copywriting

Who better to write editorial copy on your behalf than former journalists who not only understand exactly what your target audience wants and know, but also what editors in key publications are looking for? Our team of expert copywriters can craft features, opinion pieces and articles that will help raise the profile of your business and position you as experts in your field.