The Bulletin

Breathing life into the British Frozen Food Federation’s bi-monthly publication

The challenge:

Create a bold new look for The Bulletin the bi-monthly magazine of British Frozen Food Federation.


Members of the BFFF, the wider food industry, and key opinion formers and influencers.

What we did:

  • Modernised the look and feel with bold and distinctive cover designs
  • Created new design template to make the magazine easier to read
  • Added new design-led editorial feature content
  • Switched to a matt stock for a more quality look and feel
  • Designed a new template to distinguish advertorial from editorial and advertising

The resulting magazine is cohesive without being boring, and uses design combined with great editorial stories to create a memorable and informative experience for the reader.

Reader feedback:

“Just received my edition of the new look Bulletin – WOW! I shall now enjoy reading over my coffee. Well done to all @ BFFF and take a bow Pelican.”

“I got in this morning to be greeted by a new look The Bulletin! It had a light clean feel about it, less wordy and a fresher style, much improved!

 “I think that is most impressive and improves the tone tremendously.”

Nominated for numerous awards:

  • CIPR Pride Awards:  Best Publication
  • European Association Awards: Best Association Magazine
  • Association Excellence Awards: Best Association Magazine