Apeal’s 30th Anniversary

Creating a print piece to celebrate 30 years of Apeal

The challenge:

Apeal, the Association of European Producers of steel for packaging, is the federation of the four major producers of steel for packaging. To celebrate their 30th Birthday, Apeal wanted to create a printed booklet to showcase its achievements, evolution and the bright future for steel as a packaging material.

Audience:

Food and packaging industry decision makers, packaging designers, elected representatives and administrators who influence the choice of packaging and the environmental legislation that governs the industry.

What we did:

Food and packaging industry decision makers, packaging designers, elected representatives and administrators who influence the choice of packaging and the environmental legislation that governs the industry.

Feedback:

The commemorative brochure was distributed at various European trade shows and events and received a positive response from all audiences.