We put in place a detailed media relations campaign which focussed on securing meaningful editorial coverage for new product launches. We developed a series of case studies based on the contracts Markem Imaje had fulfilled and used these in both editorial features and also as stand-alone marketing materials for the sales team.
We also supported our client’s presence key trade shows including: Interpack, All4Pack, Total Processing Packaging and PPMA in the UK at which Markem-Imaje won its first customer service industry award. Here we ensured the journalists attending the shows were able to meet senior staff from Markem-Imaje, learn about new coding technology including its innovative vision systems developed in partnership with Cognex and unique tailored service solutions.
Whitepapers and industry guides were produced to support key product launches including food grade inks and laser coders and help manufactures comply with new legislation affecting the distribution of medical devices.
Designed to help manufacturers navigate complex regulatory requirements and maximise operational efficiency by implementing new coding technology, the guides positioned Markem-Imaje as an industry leader and expert in coding solutions across all of its target markets.
We secured extensive coverage in media across all vertical markets which resulted in a noticeable increase in the volume of in-bound sales enquires for Markem Imaje’s products.