Marketing the marketers: Pelican wins Chartered Institute of Marketing brief

The Chartered Institute of Marketing has appointed Manchester marketing consultancy Pelican Communications to deliver its regional communications campaign.

Pelican secured the win following a competitive pitch process and will use its expertise to drive publicity for CIM’s regional and sector interest groups.

Michael Bennett, managing director, said: “With over 30,000 members worldwide, CIM is the world’s leading marketing body. For more than 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession as a whole.

“We are proud to be working on its behalf and raising the profile of the outstanding work CIM does in promoting excellence in marketing.”

Pelican specialises in supporting clients in the food chain, environment and outdoor and leisure sectors.

It will work on a wide range of content and public relations activities to highlight CIM’s 11 regional groups across the UK. The campaign will also promote CIM’s 10 sector interest groups which include construction, food drink & agriculture and charity & social marketing.

CIM’s mission is create marketing advantage for the benefit of professionals, business and society with a focus on export, data and skills. It believes marketing is the critical factor in driving long term organisational performance.

James Delves, head of PR and engagement at CIM, said: “We were impressed with Pelican’s track record for delivering award-winning campaigns, its proven media relations skills and experience working with trade associations.

“This, combined with Pelican’s first-hand knowledge of CIM’s sector interest groups and expertise in a number of these sectors was a winning pitch.

“We look forward to working together and driving forward success for CIM.”

Pelican Communications is a specialist in the environment & CSRfoodpackaging & logistics and trade association sectors and offers a range of services such as strategy, design,  content creation,  public relations and people development.

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