Social & digital
“Conversations are happening whether you are there or not,” Kim Garst, social media and brand strategist.
You want your business to be discoverable, to be talked about and to reach new audiences. At Pelican, our award-winning experts can help you do just that by engaging directly with your audience and starting meaningful conversations with your customers.
Pelican offers a full digital marketing agency service, or can focus in on specific channels as required, providing a flexible service that enables our client’s digital marketing objectives to be realised.
With our SEO (search engine optimisation) and PPC (pay per click) services, we’ll help you climb the rankings to the top spot and use analytics to improve, refine and report on your search engine performance.
We are also experts in another vital element of a successful digital strategy; social media.
Social media allows you to find out what people are saying about you, engage in two-way conversations with your audience and spread your influence. But to be effective, social media marketing requires more than simply creating an account and waiting for followers.
That’s where Pelican’s Manchester-based social media team can help. We’ll devise a social media strategy to fit seamlessly with the rest of your marketing communications – planning your posts and monitoring your mentions – as well as helping you create original and content with the potential to go viral. Working as your social media marketing agency, Pelican will ensure you engage with the right people, at the right time in the right place.
We also offer a social media management service to take care of the day-to-day management of your social media platforms, posting interesting and engaging updates for your audience and keeping a close eye on what people are saying about you.
Our social and digital services are outlined below, where you can also find examples of previous digital and social media projects undertaken for our clients.
To find out more about any of these services, talk to one of our experts today.
Blogger outreach and online PR
Collaborating with online influencers is an effective way to raise the profile of your business and help boost search engine rankings, but it can be a frustrating process if you’re starting from scratch. At Pelican we have an extensive list of influential contacts that countless clients have found invaluable in promoting their brand.
The team has successfully cultivated close working relationships with many bloggers and influencers within the food, packaging and environment sectors. We regularly liaise with them to promote products and services on behalf of our clients, and we can help you incorporate this effective strategy into your marketing plan.
Facebook page design, advertising and fan-base management
Facebook attracts more than 1.4 billion active users every month, so as a source of potential traffic to your site it’s value cannot be underestimated. To capitalise on this valuable platform our team of digital and social media experts can create a strong, easily identifiable and targeted Facebook page which meets the needs and expectations of your followers and drives traffic to your site.
Twitter account growth and management
If you have a business, having a Twitter account isn’t enough. It needs to be active and constantly updated with thought-provoking, shareable content. A successful Twitter account demonstrates your expertise in your field whilst marketing your product or service.
The Pelican team can work with you to not only take the strain of keeping your account active, growing brand awareness and connecting you with potential customers, but also drive traffic to your website.
Viral video marketing and seeding
A great video is a great start, but the effort that went into creating it will be wasted if no-one watches it. The experts at Pelican can help ensure your video content is seen with an effective video marketing plan and seeding campaign.
Video seeding can create a viral effect, maximising the audience for your video and raising awareness of your brand.
We can manage your whole campaign from creating content to viral video seeding and analysing the results. Whether you’re looking for a new, creative campaign or have video content that’s not reaching its full potential, we can help.
Social media monitoring and tracking
Consistently refreshing your social media content is important, but it’s equally important to monitor what people are saying about your brand online. Not only will this help you connect with your customers, it will give you a valuable insight into the public perception of your business.
When resources are stretched, this area of digital marketing is often neglected, but it’s importance cannot be ignored. Let Pelican’s social and digital team take the strain. We will monitor and report on activity on your social media platforms, as well as offer expert guidance when we spot room for improvement.
Social media training and workshops
Look no further for expert social media training tailored to the needs of your business. Delivered by our team of social media professionals, our programmes can benefit businesses in virtually every sector. We can deliver your training in the comfort of your own office either in person or online, and we will design the content around the topics of social media you really want to focus on.
SEO and PPC campaigns
SEO vs PPC – where you put your efforts can cause confusion and conflicting opinions. Done well, organic search delivers more volume at a better cost per lead than paid search, but for businesses struggling to get started with SEO, paid search can offer a fast track to search marketing.
Pelican’s digital experts will work to understand your prospective customers and how they use the web, which is key to determining whether paid search, organic search or a combination of both is the best approach for your brand.
We will assess your current situation, objectives and marketplace to deliver a solution compatible with your digital marketing strategy.