Strategy

“A vision without a strategy remains an illusion,” Lee Bolman, author and scholar.

Mapping your goals

Identifying your goals is the first step to achieving them, but reaching your destination without a roadmap is always going to be a struggle.

Our Manchester-based marketing and PR team can help you begin the journey to achieving your marketing and business goals by creating a clear, over-arching strategy that will underpin everything you do and ensure everyone is working towards a shared goal.

We draw on a wealth of industry and sector knowledge to offer a complete strategic brand management service, from initial consultation and market research, creation of your vision and values and brand guidelines, right through to a finished visual identity and clear set of key messages.

This suite of vital communications tools will act as the blueprint you need to achieve your marketing objectives.

Planning and strategy

A strong business starts with a strong strategy. We believe that without a clear strategy everybody gets lost. If your business lacks direction we can provide the guidance you need using our proven methodology: The Pelican Path.

The Pelican Path follows five distinct steps:

  • Probe: we will clearly identify the issues your campaign ultimately needs to address
  • Plan: we will clearly set out what we are doing and how we are going to do it
  • Produce: we will ensure we have all the assets we need to deliver an effective campaign
  • Promote: crucially, we will ensure your programme is delivered on time and on budget
  • Perceive: finally, we will agree the key metrics and reporting milestones for your campaign. This may include activity completed, coverage achieved, message delivery, social metrics, audience reach and engagement, digital metrics, website visitors and page impressions, time spent on site, downloads and audience research results.

Our strategic services also include market research, vision and values, brand propositioning, strapline and message development and visual identity. Scroll down to find out more, or call today to talk to one of our team.

Market research

Insight is the foundation on which your vision is built. Through our specialist range of audit and research options we can help you find out what your customers are thinking. Our experts use a range of research techniques, including online questionnaires, telephone interviews, face-to-face discussions and focus groups, all of which are designed to gain insight into the attitudes and intentions of your target audience.

We can advise on the most appropriate market research techniques for your business, then help you get the edge over your competitors by uncovering the feelings, perceptions, and thoughts of your customers. These insights are vital in helping to design a winning brand and communications strategy.

Vision and values

What is your organisation’s overarching aspiration? What does it hope to achieve or to become? What does your business believe in? How are people in the organisation expected to behave each other, with customers, suppliers, and other stakeholders?

Statements setting out your company’s visions and values not only provides a moral direction for the organisation that informs decision making, it gives prospective customers and employees a feel for who you are and what you stand for.

Our Manchester-based team of people development experts can help you in the development and communication of vision and value statements that are unique to your business.

Brand propositioning, strapline and message development

Pelican’s team have years of experience developing brand propositions that clearly identify the benefits and USPs of your brand. We can also help you with the often daunting task of condensing that proposition into a succinct and impactful strapline and set of messages that summarises who you are and what you do. Successful, on-point brand messaging should tie all your creative output together, and we have the expertise to help you weave it into every piece of content.

Visual identity and guidelines

As a brand you want to evoke specific thoughts and feelings in your consumer when they look at your website, product or marketing materials, and this cannot be done with words alone. It takes a skilled designer to bring your visual identity to life, and it’s something our design team excels in.

We can collate and analyse the information gathered from our market research and use it to inform the development of a brand with clear messaging and a strong visual identity. This in turn will help us to create the brand guidelines which are vital in ensuring your visual identity remains consistent.

To find out more get in touch with one of our experts today.