Strong brands don’t just appear, they need to be developed, nurtured and maintained.
Our award-winning brand management service experts can help guide you through the process to create a unique and ownable brand proposition and brand identity. We’ll work with you to develop your brand’s personality, visual imagery and a set of key messages that really speak to your customers and stakeholders and effectively communicate your identity.
HELPING YOUR BRAND STAND OUT
Whether you’re a new business looking to develop a brand or an established organisation looking to be more distinctive, our Manchester-based brand management agency experts can help your organisation really stand out.
Our researchers are key to the brand development process. Their insights can reduce the risk for your business when launching a new brand or product.
At Pelican our research experts can help you with the brand development process, whether you’re seeking insight into your customers or wanting to get to know more about a specific market. We’ll guide you through the whole process from scoping the project and designing the questions, through to analysing the results and explaining the outcomes and how they affect your brand.
We can help you find out what your customers are thinking by using a range of research techniques such as online questionnaires, telephone interviews, face-to-face discussions and focus groups. All of which are designed to gain insights into their attitudes and intentions. These insights can be vital in helping design a winning brand and communications strategy.
LIVING THE BRAND
Once your new or refreshed brand is created, the task of communicating and maintaining your brand values and image begins. We’ll help embed the new brand across your organisation with employee workshops and internal communications campaigns to help ensure your colleagues become ambassadors for your brand in everything they do.
You’ll also want to know how your brand is received by the market. We’ll measure its effectiveness and report back with clear and tangible data, helping you to stay visible and influential in your sector.
Effective communication is key to successful brand communications. To complement our brand management services we offer a range of media relations, social media marketing and corporate communications services. Keeping all your communications consistent will help ensure that your voice is distinctive and recognisably yours.
WHAT WE CAN DO FOR YOU
We offer a complete brand management service, from initial discussions and research, right through to the finished visual identity, key messages and communications tools. Our brand management team can help you with:
- Planning and strategy
- Market and competitor research
- Customer focus groups
- Vision and values
- Stakeholder opinion audits
- Brand evolution mapping
- Brand positioning, strapline and message development
- Visual identity and guidelines
- Employee workshops and engagement