Telling the CSR story for FCC
Copy Writing / Design
Summary: The production of a high-quality brochure which was visually appealing, and provided a comprehensive summary of FCC’s CSR goals and achievements in a single, downloadable document.
Tell me more
FCC Environment, one of the UK’s leading waste and resource management companies, has been publicly reporting on its environmental, health and safety and social performance since 1999, however previous versions of its report had not told their full CSR story in a clear and comprehensive way.
Having worked with FCC on a number of other projects, Pelican was commissioned to design a comprehensive report that would clearly set out FCC’s CSR goals and performance.
The finished brochure needed to be engaging, high quality and in line with the existing brand guidelines.
The Pelican approach
The design team at Pelican set to work gathering all the relevant information to be included in the brochure and restructuring it into a visually appealing format.
The first step was a careful redraft of the extensive text which included overviews of what the company does and the services it offers, as well as specific facts and figures around recycling and waste processing. The aim was to condense the copy without losing the key messages.
In order to maximise audience engagement, some of the pertinent statistics were translated into a series of eye-catching infographics and diagrams which would effectively illustrate key messages to the reader.
Text was also interspersed with high-quality images to make the brochure as visually appealing as possible.
The result
Pelican successfully produced a high-quality brochure which was visually appealing, in line with the company’s branding and provided a comprehensive summary of FCC’s CSR goals and achievements in a single, downloadable document.
Don’t just take our word for it…
“I’ve worked successfully with Pelican for a number of years, firstly as head of PR at WRAP on the highly successful Recycle Week and more recently with FCC Environment. If anyone understands waste management and recycling it’s Michael and his team.” – Julie Fourcade, head of external affairs, FCC Environment.
Pelican Communications is a specialist in the environment & CSR, food, packaging & logistics and trade association sectors and offers a range of services such as strategy, design, content creation, public relations and people development.
Contact us for marketing and communications expertise.
