The outdoor sport and leisure team at North West-based Pelican PR has been brought in by Tour de France winner and Olympic gold medallist Bradley Wiggins to promote the new Bradley Wiggins Foundation.
Pelican helped to co-ordinate and manage media relations for the foundation’s first ‘Ride with Brad’ event, which saw 1,500 cyclists take on the hills of Lancashire on Sunday (19 August).
The Bradley Wiggins Foundation will promote participation in sport and encourage people to exercise regularly by taking part in ‘sportive’ style cycling events, training camps and other sporting events. The foundation will also look at opportunities to provide equipment or facilities to individuals, clubs, local communities and schools.
Speaking at the event, Bradley Wiggins said: “It’s really important for me to be able to put something back into sport, and the Bradley Wiggins Foundation will become my way of inspiring and helping others to achieve their best. Supporting and taking part in today’s event is just the first step in that process.”
Pelican PR associate director Richard Truman said: “We genuinely believe that athletes like Brad can inspire people to achieve their own goals. Ride with Brad and the Bradley Wiggins Foundation are great concepts and we hope the work we do to help can help get more people taking part in sport.”
You can support and follow the progress of the Bradley Wiggins Foundation on Twitter @WiggoFoundation, like the Bradley Wiggins Foundation Facebook page or find out more at www.bradleywigginsfoundation.org.
Pelican Communications are specialists in the environment, food and drink, outdoor and leisure and packaging sectors and offer a range of services such as media relations, brand management, event management and people development. Contact us for marketing and communications expertise.