Summary: We brought together and summarised the extensive CSR work undertaken by supply chain specialist Fowler Welch and designed a report that showcased the company’s achievements.
The report has been a vital tool for engaging customers and led to Fowler Welch winning several major industry awards.
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Pelican has worked extensively with Fowler Welch to promote its expertise in logistics and the supply chain and was asked to produce its first Environmental & Sustainability Report in 2018.
Fowler Welch is a UK logistics and food supply chain specialist that handles over 150,000 pallets and 1.5m cases of food and fresh produce every week. It works with some of the biggest food manufacturers and retailers in the UK.
Fowler Welch wanted to produce a report that would analyse the work done by the company and its partners in the previous 12 months to reduce carbon emissions across all areas of the business, as well as recommend KPIs for the next phase of the strategy to reduce carbon emissions.
The finished report needed to be concise, readable and visually appealing while adhering to the existing brand guidelines.
The Pelican approach
As specialists in food, packaging & food production as well as the environment, and with a talented in-house design team, Pelican was ideally placed to translate what was essentially a set of dry facts and figures into a readable and easily digestible report.
The team took the Fowler Welch logo as inspiration, expanding the palette and using these colours to colour-code each section of the report.
This was not just to make the finished product more visually appealing. The report was written and designed with versatility in mind, with each section a comprehensive stand-alone piece that could be pulled out and used independently if needed.
The design team also pulled key figures from the report and translated them into graphs and infographics to illustrate statistics effectively. Full-page images served to break up the text and create a finished product that was engaging as well as informative.
The report remains on the Fowler Welch website as an overview of the steps the business has taken which have led to a reduction in carbon emissions. It has played a key role in helping the business win several prestigious awards including the Waste2Zero award for best practice in logistics.
Pelican Communications is a specialist in the environment & CSR, food, packaging & logistics and trade association sectors and offers a range of services such as strategy, design, content creation, public relations and people development.
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