Brand management

Brand design legend Walter Landor famously said: “Products are made in the factory, but brands are created in the mind.”

Strong brands don’t just appear overnight, they need to be developed, nurtured and maintained. Our expert brand management team can help to guide you through the process to create a unique and ‘ownable’ identity for your brand.

We’ll work with you to develop a brand personality, visual image and key messages that will generate a road map for building a brand strategy and a creative communications campaign that will deliver your brand to your audiences.

We will also provide you with a set of brand management guidelines to ensure that your brand message is clear and constant in everything you do.

Whether you’re a new business looking to develop a brand or an established organisation looking to be more distinctive, our dedicated brand management team can help your brand to really stand out.

What we can do for you:

  • Planning and strategy
  • Market and competitor research
  • Vision and Values
  • Brand evolution mapping
  • Brand positioning, strapline and message development
  • Visual identity and guidelines
  • Stakeholder opinion audits
  • Employee workshops and engagement

We also offer a range of specialist corporate communicationsdigital PR & social mediaB2Bconsumer and brand management services.

For more information about brand management, contact Pelican Communications by calling Michael or Sarah on +44 (0) 1457 820 807 or email us at