We start with a simple question. Can your customers find you on Google?
If you’re not at the top of people’s search results, you’re probably losing valuable custom to your competitors. With our SEO (search engine optimisation) and PPC (pay per click) service, we’ll help you rise up the rankings to the top spot, and we’ll use analytics to improve, refine and report on your search engine performance. If you’re searching for SEO in Manchester and beyond, read on to find out how Pelican’s award-winning digital work can help.
WHAT IS SEO AND HOW CAN IT HELP ME?
There are millions of people out there, using search engines to look for the products or services that you can provide. Getting your website or blog to rank highly in Google is the key to getting your company seen and to attract these hugely valuable potential customers. The art (or science) behind this is known as search engine optimisation, or SEO.
Our Manchester based digital marketing agency experts will take a number of strategic steps in order to get your website to rise up Google’s rankings. We start from the beginning and work systematically; first of all identifying relevant keywords for your company and working out where to place them across your website, to let Google know your site answers the questions that searchers are asking. Once you’re ranking highly for the keywords we’ve chosen we won’t rest on our laurels; new competitors are constantly entering the field and existing ones will be vying for your clicks.
WHAT IS PPC AND SHOULD WE BE DOING IT?
PPC, or pay per click advertising, is a natural partner to SEO. Whilst SEO relies on improving your website with the aim of moving up the search engines organically, PPC can give you a boost through the medium of paid advertising on Google and other platforms something it’s likely your competitors are doing already.
Pay per click means that your ads run on search engines, websites or social media, but you only pay when somebody clicks. So with a bit of know-how, this form of advertising can be highly cost-effective, targeting the very people who are seeking your services and costing money only when they are interested enough to click.
The key to an effective website lies in analytics. How do you know your website is performing? We’ll help you set up goals for your website and monitor the metrics that matter. How many people are coming to your website? Are they coming from search engines? Social media? What platforms are they using? How long are they staying? We have the tools to answer all these questions and refine your website accordingly.
A truly effective digital campaign also requires great content that people can really engage with, whether that’s in the form of words, images or video, Pelican’s Manchester-based content creation experts can help you build a wealth of original and compelling content that cries out to be shared on social media platforms.
Content is what you fill the blank pages of your website with, what you share on social media and what forms the basis of your media relations campaign. It’s the words, pictures, videos and apps that provide something meaningful for your audience and communicate your message. Your content needs to be good, or people will find something else to click on.
WHAT WE CAN DO FOR YOU
- PPC and SEO
- Website audit
- Website development
- Content creation
If you’re looking for help with SEO in Manchester or beyond, need assistance with PPC campaigns, or would like solid insight into your company’s performance from robust analytics, just contact us for a chat.