Summary: A Europe-wide integrated campaign of thought leadership and content creation, supported by PR.
It secured extensive coverage in media across all vertical markets and resulted in a noticeable increase in the volume of in-bound sales leads for Markem Imaje products.
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Markem-Imaje is a worldwide manufacturer of product identification and traceability equipment, offering a full line of innovative inkjet, thermal transfer, laser, print and apply label systems.
Pelican was appointed to raise Markem Imaje’s profile across Europe in its vertical markets: food & beverage, packaging and extrusion to position it as a market leader and ultimately generate sales of products and services.
The Pelican approach
Pelican produced a series of filmed case studies, including Foam Extra (see below) and PP Control and Automation, to provide credible endorsements of the products, expertise and customer service Markem-Imaje provides.
One case study focused on a unique coding challenge faced by the company and highlighted the installation of a bespoke coding solution developed in partnership with Polypipe.
We also put in place a detailed media relations campaign which focussed on securing meaningful editorial coverage for new product launches. We developed a series of case studies based on the contracts Markem Imaje had fulfilled and used these in both editorial features and as stand-alone marketing materials for the sales team.
White papers and industry guides were produced to support key product launches, including food grade inks and laser coders, to help manufacturers comply with new legislation.
One such guide helped manufacturers understand key issues around the use of food-grade ink and examined the complex regulations affecting the use of inks which come into contact with food products. The guides positioned Markem-Imaje as an industry leader and expert in coding solutions across all its target markets.
We have secured extensive coverage in media across all vertical markets which has resulted in a noticeable increase in the volume of in-bound sales enquires for Markem Imaje products.
Don’t just take our word for it…
“I would happily recommend Pelican to anyone looking for a professional communications agency committed to measurable return on investment. Pelican is a creative agency that combines strategic focus with the kind of attention to detail that produces high-quality results.
“The media coverage and marketing materials delivered in partnership with Pelican have contributed directly to increased sales across our target sectors.” – Helen Cole, sales support manager, Markem-Imaje.
Pelican Communications is a specialist in the environment & CSR, food, packaging & logistics and trade association sectors and offers a range of services such as strategy, design, content creation, public relations and people development.
Contact us for marketing and communications expertise.