At Pelican we work closely with membership organisations and were keen to discover how the COVID-19 crisis has affected them.
To find out, we surveyed more than 350 organisations with the help of membership strategy consultant Gordon Glenister and Synergy Print.
‘COVID-19 impact report for associations, membership bodies and charities’, has now been published and is available to download. Among the findings were:
- More than half of UK trade associations and charities were unprepared for lockdown
- 66% have experienced increased demand for membership services
- 70% of trade associations offering physical events report decreased revenue.
The results of our survey offer a fascinating insight into how membership organisations have adapted their business strategiesand highlight the struggle many have faced to stay afloat during this turbulent time.